4P's - New Elements of the Marketing Mix

People : The importance of creating a direct relationship and interaction with consumers through social media and online customer service.

Physical Evidence : In a digital context, consumers need more reassurance. This can translate to the user experience on the website, mobile app, online reviews, and social proof.

Process : Optimizing online purchasing and post-sale service processes to improve customer experience.

Performance : KPIs to measure the effectiveness of digital strategies, such as ROI (Return on Investment), conversion rates, and user engagement.